ASAR ( means effects in Persian) is an architectural group that tries to improve the quality of contemporary human life in that space by focusing on the functional characteristics of each space.

That is why upgrading, improving, and leveling up are concepts that exist in the essence of "ASAR". These concepts were used to design the brand's visual identity.

In the development of the concept, we put upgrading and climbing next to the basic architectural elements such as the arrangement of bricks, so that they become a sign of the work.